Role
Co-Founder & CTO
Mike leads product and engineering at GRO.co, staying close to roadmap, architecture, creator workflows, and delivery quality.
Co-Founder & CTO | GRO.co
Building the systems behind creator growth.
Mike McGrath is Co-Founder & CTO at GRO.co, where he works across product, engineering, automation, and the middle between a good idea and a system people actually use.
Current work
GRO.co is Mike's current company-building work.
The current portfolio leads with the founder-CTO story: product direction, engineering ownership, automation leverage, and creator-growth systems that can turn attention into owned audience and durable revenue.
Product wedge
Recipe creators
GRO helps recipe creators turn Instagram engagement into saved recipes, traffic, email capture, and stronger audience relationships.
Direction
Creator growth
The broader direction is creator-growth infrastructure that connects social engagement, owned audience, attribution, and monetization.
GRO.co
Current company, not a side project
GRO is the center of Mike’s current professional story: a co-founded company, a product lane, and a real operating system for creator growth.
Founder-CTO lane
Hands-on technical leadership
Mike’s lane combines founder-level product judgment with hands-on engineering ownership: roadmap, architecture, integrations, automation, and execution rhythm.
Career arc
Credibility built over real product work
ShopVidz, Drift, Privy, and HapYak support the same through-line: commerce, conversations, interactive video, growth systems, and software that turns engagement into action.
Experience
Product, growth, commerce, and systems work.
Mike's work has moved through founder-led products, commerce tooling, conversational marketing, interactive video, and growth systems, now anchored by GRO.co.
Jul 2023 – Present | Boston, MA · Hybrid
GRO.co
Co-Founder & CTO
Co-founded GRO.co and leads product and engineering for creator-growth workflows, starting with recipe creators and expanding toward broader creator infrastructure.
InfrastructureAPI developmentCreator growth systems
Dec 2022 – Oct 2023 | Boston, MA · Remote
ShopVidz
Co-Founder
Co-founded a Shopify-focused product that turned existing product assets into shoppable video reels without extra uploads, heavy production, or another awkward merchant workflow.
ShopifyInteractive videoCommerce tooling
Jun 2022 – Jul 2023 | Boston, MA · Hybrid
Drift
Staff Software Engineer
Worked at staff level on conversational marketing and revenue software, bringing senior product-engineering experience into systems used by go-to-market teams.
Revenue softwareConversation systemsStaff engineering
Jun 2021 – Jun 2022 | Boston, Massachusetts
Privy
Senior Software Engineer
Worked on merchant-facing growth systems, dashboard quality, and ecommerce conversion infrastructure at Privy.
Built and improved product surfaces for ecommerce merchants.Worked across growth engineering, design systems, and customer-facing SaaS infrastructure.
Jan 2016 – Apr 2019 | Greater Boston
HapYak Interactive Video
Software Engineer, Professional Services Team Lead · Front End Developer / Solutions Engineer
Built interactive video product and customer workflows across engineering, professional services leadership, frontend development, engagement tooling, and analytics integrations.
Interactive video product and workflow development.Supported engagement, analytics, and implementation needs for customer-facing video experiences.
Operating notes
Clean systems beat loud systems.
- 01Keep product, technical ownership, and business outcomes in the same conversation.
- 02Use automation to remove drag, not hide the work.
- 03Build systems that help teams make better decisions more often.
- 04Stay close enough to execution that strategy stays honest.
Contact
Best fit: creator platforms, growth systems, and technical product work with real ownership.
- Useful fit: creator platforms, SaaS products, automation systems, and operating problems where product judgment and engineering depth both matter.
- Best first note: what the product does, where growth or execution is stuck, and what a useful conversation should unlock.
- GRO.co anchors Mike’s current story as a co-founded company. Writing about that story should stay separate and approval-gated.